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6 min read

Innkeeper's Advantage pricing and what a B&B pays per year

Innkeeper's Advantage pricing starts at $69.95 a month on the company's own price page, and the plan includes a designed website, the booking engine and the reservation calendar. The final price rises with rooms, channels, packages and add-ons. Each OTA connection costs $160 a year, so a B&B on three channels pays about $1,400 in the first year before card fees.

How much does Innkeeper's Advantage cost?

Innkeeper's Advantage costs from $69.95 a month, or about $839 a year, according to its price page (software directories still show older listings of $54.95 and $67.95). The plan covers website design, unlimited pages, a blog, the mobile booking engine, the reservation calendar, seasonal rates, reports, training and phone and email support.

Channels are not in that number. Booking.com, Expedia, Airbnb and TripAdvisor connections cost $160 a year each, and guest texting, a second property, the domain and the SSL certificate are billed on separate lines. To compare it with a PMS that puts channels in the plan price, open our live demo and set the two yearly totals side by side.

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What the Innkeeper's Advantage plan includes, and what costs extra

Innkeeper's Advantage sells one base plan and a list of add-ons. This table follows its price page.

Item Price Notes
Base plan From $69.95 a month Priced by rooms, channels, packages and add-ons
Website design, unlimited pages, blog Included Designed by the vendor, hosted with the plan
Mobile booking engine and reservation calendar Included Guests book without leaving your domain
Seasonal rates, yield management, reports Included PriceLabs and RoomPriceGenie connect for dynamic pricing
Training, phone and email support, daily backups Included Hotel Tech Report reviewers praise after-hours help
Booking.com connection $160 a year Billed per channel
Expedia connection $160 a year Billed per channel
Airbnb connection $160 a year Billed per channel
TripConnect by TripAdvisor $160 a year Billed per channel
Automated guest text messages From $32.50 a month Add-on
Multiple property handling $20 a month For a second property
Innkeeper's Edge marketing Call for price Add-on
Domain registration $15 a year Optional if you already own one
SSL certificate with dedicated IP $68 a year Listed as a yearly cost
Webmail mailbox $3 a month each Optional
Card processing and gateway fees Your processor's rates Not included

Directory listings also mention website design and implementation fees, so ask whether your quote carries a one-time setup charge.

Yearly cost example for four property sizes

Below are Innkeeper's Advantage totals built from its published starting price and add-on prices, next to Innkeeper's public prices. The starting price applies to the smallest properties; your quote rises with room count, so treat the left column as the floor. Card processing is left out of both, because every PMS that takes cards charges it.

Property Innkeeper's Advantage, first year (floor) Innkeeper, per year paid monthly Innkeeper, per year paid yearly
6-room B&B on Booking.com and Airbnb, with domain and SSL about $1,242 ($839 plan, $320 channels, $83 domain and SSL) $588 on Inn $288 on Inn
8-room B&B on 3 OTAs with guest texting about $1,792 ($839 plan, $480 channels, $83 domain and SSL, $390 texting) $588 on Inn $288 on Inn
10-room inn on 4 OTAs with texting and 2 mailboxes about $2,024 ($839 plan, $640 channels, $83 domain and SSL, $390 texting, $72 mailboxes) $588 on Inn $288 on Inn
20-room inn on 4 OTAs with texting Quote by room count, plus $640 channels and $390 texting $1,788 on Hotel $888 on Hotel

The honest read: Innkeeper's Advantage includes a website designed for you, and Innkeeper does not. If you need a new website, add what it costs to build and host one to the Innkeeper column before you compare. If you already have a site you like, the per-channel fees are the main gap, and they grow every time you add an OTA.

Other costs to check before you sign

The channel line grows with your distribution

At $160 a year per OTA, the channel bill is $320 on two channels and $640 on four. Many small inns add Vrbo or Google later, so ask how each new connection is priced and whether Google Hotel Ads carries its own fee.

Your website after you leave

The site is designed and hosted inside the plan. Ask in writing what happens to the design, the pages and the domain if you cancel, and register the domain in your own name. If you rebuild the site elsewhere, an AI chatbot that answers guest questions on your website can cover parking, breakfast and check-in questions while the booking engine handles the reservation.

Texting and marketing add-ons

Guest texts start at $32.50 a month, which is $390 a year, and the Innkeeper's Edge marketing service is quoted separately. Price both if your current routine depends on them.

Card processing

Merchant account, gateway and bank fees are paid by the property. Ask which gateways work with the booking engine and whether you can keep your current processor.

How to get a comparable Innkeeper's Advantage quote

Book the guided tour, then ask for a written quote that answers each point below, so you can compare it with other vendors line by line.

  • Monthly plan price at your exact room count, not the starting price
  • Each OTA connection you need, at $160 a year, and the price of any channel not on the list
  • Any one-time website design or implementation fee
  • Texting, marketing and multi-property add-ons you would use
  • Domain, SSL and mailbox lines, and whether you can bring your own domain
  • How you export reservations, guests and your website content if you leave

Our guide on how to choose a PMS for a small hotel lists twelve vendor questions and what a good answer sounds like.

When channels in the plan price beat a per-channel fee

Innkeeper's Advantage is a good fit for a B&B that wants one small US vendor to design its website, take reservations and answer the phone after hours, and its support scores show it. If you sell on one channel, its starting price is close to ours.

For an owner-run B&B, inn or small hotel that already has a website and sells on three or more OTAs, a plan with channels included is simpler to budget. Innkeeper lists every plan on its hotel PMS pricing page: Inn at $49 a month for up to 10 rooms with four channels, Hotel at $149 for up to 30 rooms with unlimited channels and Boutique at $499 for up to 80 rooms, with the channel manager software, booking engine, invoices and housekeeping board included and no setup fee, no booking commission and no contract. Our Innkeeper's Advantage alternative page compares the two feature by feature and shows how to move your reservations in four steps. Innkeeper (innkeeper.ai) is a separate company with no connection to Innkeeper's Advantage. If other vendors are on your list, read our ResNexus pricing and ThinkReservations pricing breakdowns next.

Innkeeper's Advantage pricing in short

  • The plan starts at $69.95 a month and rises with rooms, channels and add-ons
  • Website design, booking engine, calendar, reports and support are included
  • Booking.com, Expedia, Airbnb and TripAdvisor connections cost $160 a year each
  • Guest texting from $32.50 a month, second property $20 a month, domain $15 and SSL $68 a year
  • A B&B on three OTAs pays about $1,400 to $1,800 in year one on the starting price
  • Innkeeper costs $49, $149 or $499 a month by room count with channels included

See the product and the full price before any tour

Open the live demo, run a week of bookings across four channels and compare the yearly total with your Innkeeper's Advantage quote line by line.

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